Although fire engines are red, the Westborough Fire Department today is promoting pink.
To support breast cancer awareness.
Firefighters are offering pink "Westborough Fire Rescue" shirts, with a pink breast cancer awareness ribbon, for a $20 donation supporting that cause, according to the fire department's Facebook page.
The firefighters are among several Westborough groups supporting breast cancer awareness this month, which is National Breast Cancer Awareness Month.
Friday, Westborough Buick GMC announced on its Facebook page that for every new "Like" this month, it will donate $1 to the National Breast Cancer Foundation.
Also, She's a Gem is donating 10 percent of all sales in the month of October to the Susan G. Komen for the Cure.
And, the Hair Cuttery is accepting donations this month to support Passionately Pink for the Cure, a program of Susan G. Komen for the Cure.